New Car Rental Sign (Chinatown)

The "Thrifty Car Rental" sign I posted about last year (see here) has since been replaced by a new one! This space is now a Hertz Rental Car, and the writing looks much better. Here, "Hertz" = 赫兹 (Hè zī), conveniently borrowing the standard transliteration of the unit of measurement (Hz) named after German scientist Heinrich Hertz. "Rental car" = 租车. This sign uses the simplified form of car (车) while the previous one used the traditional form 車. Photo taken in early 2010.