Tuesday, July 15, 2014

Viking Brand in Iceland

Best use of a letter-form in national branding: Viking sword and two axe-blades form the outline of a stylized Þ ("thorn") at the National Museum of Iceland [its name in Icelandic: Þjóðminjasafn Íslands]. Reykjavík, Iceland, July 2014.

FYI, in Icelandic there are two different letters to indicate what we transcribe as the "th" sound in English. Þ / þ ("thorn") indicates the "th" sound as in "thunder," while Ð / ð ("eth") indicates the "th" as in "weather." Old English (Anglo-Saxon) used to employ these letters too but they have since become obsolete.

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