This sign transcribes "Hillel" phonetically as 海 (hǎi) 勒 (lè). At first I thought it was strange that Hebrew was absent from this sign, but I now suspect the "flames" in the background might actually be a very stylized form of the appropriate Hebrew letters (הלל). If so, this is a rare trilingual sign!
I've found an online interview with the logo's creator, which reveals that the "flames" are indeed Hebrew letters:
ReplyDeletehttp://www.hillel.org/about/news/2003/20030624_flame.htm
you are correct - the flames are the Hebrew letters which spell Hillel
ReplyDeleteThanks the confirmation, Anonymous!
ReplyDelete