Monday, January 18, 2010

Extraneoüs üse of ümlaüts



A few days ago, near McPherson Square Metro. Extraneoüs üse of ümlaüts in poster for "Yogen Früz" (frozen yogurt establishment). Here, the umlaut mark (i.e., double-dot above a letter) evokes certain vowels in Germanic languages, perhaps along the lines of "Häagen-Dazs" ice cream?

(Little bit of trivia: "Häagen-Dazs" is an invented name that does not actually exist in any Germanic language).

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