Thursday, January 7, 2010

Subtle Terra Cotta Warriors Ad



National Geographic Society, December 2009. Very subtle use of Chinese in this ad for the terra cotta warriors exhibition. You can just make out the Chinese character 兵 ("soldier, warrior") inside the letter "O" in WARRIORS.



I've also seen these related sidewalk ads (this photo taken earlier this week in Dupont Circle):




6 comments:

  1. I really like your blog and the insightful commentary that you add. Thanks!

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  2. Reed: Thanks! I'm glad to hear you're finding this blog insightful. Always great to get feedback from readers.

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  3. Hadn't noticed this until now, but the use of Chinese in this NatGeo ad is similar to the arrangement of Chinese characters within the 'O' on the Hero movie poster (American version):
    http://www.imdb.com/title/tt0299977/

    I guess this post primed me to look for it. I'm fairly certain I hadn't so much as seen the Chinese in Hero's title lettering the first time around, and now it looks very conspicuous.

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  4. And Reed - I must say you have quite an amazing blog yourself.

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  5. cbae - very cool, never noticed that before. The connection to the "Hero" poster (intentional or not) is really intriguing, esp. given the grand scale of the film and the context of the story (i.e. China before unification under a single emperor).

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